E308 - PR for Startups in the AI Era with Aaron Berger

Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape. 

Key Takeaways:

- Why PR is essential for startups

- The key pivot startups need to make

- Why personal relationships are important in the AI era