E318 - Successful Strategies for B2B Software Companies with Jodi Holzband
Published: April 1, 2026
Duration: 25:22
Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.
Key Takeaways:
- B2B PR strategies for tech companies
- Working with high-growth companies
- Using awards to showcase growth
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