E324 - Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling

Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. 

Key Takeaways:

- Strategies for on-the-ground activation during the 2028 Olympics

- Building international partnerships and navigating cultural nuances

...