E332 - The Art of Making a Story 'Pitchable' with Dorie Klissas

Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.

Key Takeaways:

- Crafting pitchable stories

- Crisis communication strategies in healthcare

- Turning press officers into reporters

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