739 — New Purina Pro Plan Grant Program Levels the Playing Field for All Dog Clubs

New Purina Pro Plan Grant Program Levels the Playing Field for All Dog Clubs

Host Laura Reeves is joined by Purina’s Heidi Hartman to discuss the exciting evolution of the Purina Parent Club Partnership (PPCP) into the brand new Pro Plan Grant Program. For years, the PPCP distributed funds based on Pro Club member receipt uploads, which unintentionally favored highly popular breeds with large club memberships, leaving smaller clubs with minimal funding. The new Pro Plan Grant Program is designed to level the playing field, ensuring that a small breed club with just a handful of members ha...