746 — Surviving the “Pupocalypse”: How Preservation Breeders Can Adapt and Thrive in a Slow Market

746 — Surviving the “Pupocalypse”: How Preservation Breeders Can Adapt and Thrive in a Slow Market

Published: July 6, 2026

Duration: 47:35

Surviving the "Pupocalypse": How Preservation Breeders Can Adapt and Thrive in a Slow Market

Host Laura Reeves and Dr. Marty Greer dive deep into the sobering post-COVID "puppy bust" data, exploring how corporate veterinary pricing is pricing out everyday owners and sharing crucial survival strategies for both pet owners and preservation breeders. The post-COVID landscape has brought a dramatic shift to the canine world, colloquially dubbed the "pupocalypse" or "puppy bust." With new puppy veterinary visits down to just 62% of pre-COVID levels, the pet industry is facing a massive contraction. From skyrocketing veterinary costs driven by corporate consolidation...