752 — The Digital Handoff: A New Tool for Dog Breeders
Published: August 17, 2026
Duration: 27:40
The Digital Handoff: A New Tool for Dog Breeders
Laura Reeves visits with Lianna Shepard, Senior Manager for New Business Models at Purina, to talk about how modern technology is reshaping the purebred dog community. At the center of this technological shift is the newly updated MyPurina app, which has evolved from a simple rewards program into a comprehensive, handheld digital assistant for both pet owners and preservation breeders. Designed to streamline the transition when puppies go to their new homes, the app acts as a digital handoff tool that replaces or complements traditional paper folders with...