Making Products Matter with Saraswathi Shant Kumar

In this episode of Software People Stories, I speak with Saraswathi, a marketing leader with over 15 years of cross-industry experience,  about the role of marketing in technology—especially how product marketers translate technical ideas into stories customers can understand and care about. We talk about digital communication, customer empathy, product adoption, AI in marketing, useful metrics, and practical career advice for anyone curious about moving into marketing. It is a thoughtful conversation on bridging products, people, and business impact.

Among the highlights from this conversation are:

Marketing fundamentals stay consistent, but customer pain points differ across ind...