S1E451 - How to Build a Simple Nonprofit Marketing Strategy with Sarah Olivieri

Episode Description

Many nonprofit leaders pick a marketing tactic first- a gala, a Facebook fundraiser, a social media takeover, and then hope it works. The organizations that get a real return pick the goal first and let the goal decide the tactic.

Sarah goes solo to work through how to build a marketing strategy simple enough to fit on one page, drawing on the years she spent running a marketing agency for nonprofits.

In This Episode, You'll Learn

Executive directors about to spend money on a tactic a board member suggested<...