S1E457 - Why Ethical Storytelling Raises More Money with Maria A. Bryan

A fundraising story asks people to care and act. How you gather and share that story matters to the person who lived it, the audience hearing it, and the donor relationships you hope to build.

Sarah invited Maria A Bryan, a trauma-informed storytelling trainer who helps nonprofits tell difficult stories while protecting the people involved, to unpack how consent, safety, and choice belong in fundraising. They discuss asking for stories without pressure, preparing audiences for difficult content, and building donor relationships around shared impact rather than guilt.

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