E106 - Weaponizing Uncertainty: How Tech is Recycling Big Tobacco’s Playbook

One of the hardest parts about being human today is navigating uncertainty. When we see experts battling in public and emotions running high, it's easy to doubt what we once felt certain about. This uncertainty isn't always accidental—it's often strategically manufactured.

Historian Naomi Oreskes, author of "Merchants of Doubt," reveals how industries from tobacco to fossil fuels have deployed a calculated playbook to create uncertainty about their products' harms. These campaigns have delayed regulation and protected profits by exploiting how we process information.

In this episode, Oreskes breaks down that playbook page-by-page while offering pr...