
E440 - 440. The Creativity Choice with Zorana Ivcevic Pringle
Published: December 31, 2025
Duration: 57:24
Creativity is not just for artists or makers, so how can we build creativity and move from having an idea to doing something with it?
Joining Jill for this conversation is Zorana Ivcevic Pringle, a senior research scientist and the author of The Creativity Choice. Zorana discusses her journey into the world of creativity, the broader definition of creative acts beyond the arts, and how our emotions play a crucial role in creative processes.
She emphasizes embracing discomfort, finding inspiration in frustration, and the necessity for community and collaboration in creative endeavors.
This epi...