E144 - David Brier - author, 'Rich Brand, Poor Brand'
Published: December 16, 2024
Duration: 37:39
Episode sponsored by: Wix Studio
https://wixstudio.com
In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move.
They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed t...