E147 - Demystifying Google Analytics with Amanda Webb

In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. 

Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. 

They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking th...