Is Social Media Hype Even Real?

It’s no secret that what we see on social media is highly choreographed. But a recent article in New York Magazine by Lane Brown confirms it by uncovering the world of artificial hype that drives what we perceive as buzz. The piece dominated the groupchats these last few days, and for good reason: it taps into a general unease about how we’ve ceded our reality to platforms that are manipulated by shadowy ad campaigns. Brown joins the show to lay it all out for us.

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