E161 - Episode 149: Richard Zoob with Rosa Mexicano

Richard Zoob, CEO of Rosa Mexicano, is leading one of the restaurant industry's most established brands through a period of renewal. Drawing on experience across independent restaurants, national chains, private equity-backed brands, and his own restaurant concepts, Zoob shares how a 40+ year-old company is adapting to changing guest expectations while protecting the identity that made it successful. His approach offers valuable perspective for operators managing mature concepts, navigating change, and pursuing long-term growth.

Many operators face a common challenge: growth initiatives, promotions, and menu additions can slowly create operational complexity that weakens execution and blurs brand identity...